We believe the joy of sport runs deeper when you can stand behind your favorite team. abe77 exists to turn that feeling into something real.
Why abe77 was built and where we're headed
To bring a safe, transparent, and enjoyable Sports Betting experience to every corner of Bangladesh — city or village, equal opportunity for all.
To become South Asia's leading Bangla-language Sports Betting platform — where cutting-edge technology and genuine human care go hand in hand. We want every user to feel valued.
Transparency, fairness, and responsibility — these three principles sit at the core of every decision abe77 makes. We never compromise the trust our users place in us.
What makes our platform stand out
Every transaction and personal detail on abe77 is protected with SSL encryption. You can also enable two-factor authentication on your account to prevent unauthorized access.
Many international sites offer no Bangla support at all, or rely on machine translation. On abe77, the interface, support chat, and help center are all written in plain, natural Bangla — easy to understand for users of any age.
BKash, Nagad, Rocket — all of Bangladesh's most popular mobile banking services are supported on abe77. Deposit or withdraw from home, no trip to the bank required.
Live odds and new markets updated every moment of the match — abe77's live betting dashboard is built so you never miss an opportunity. Runs smoothly even on a 3G network.
From welcome bonuses for new members to daily cashback, reload bonuses, and special tournament promotions — abe77 keeps offers running all year long for regular users.
Even at 3 in the morning, abe77's support team is there. Reach us via live chat, email, or WhatsApp — talk to us in Bangla and get quick resolutions.
When abe77 launched in 2020, the online Sports Betting market in Bangladesh was largely unorganized. Most people relied on foreign sites that had no Bangla language support, came with payment headaches, and responded to support queries in English. abe77's founders saw this as a situation that needed to change.
It started small — a lean team, a tight budget, but a big vision. The goal was to build a platform made for the people of Bangladesh: in their language, with their payment methods, and around the sports they love. cricket, football, kabaddi — the games Bangladeshis are passionate about were front and center in everything we designed.
People often ask abe77 — are you really from Bangladesh? The answer is yes. Most of our customer support team are Bangladeshi, speak Bangla, and genuinely follow Bangladeshi culture and sport. When Bangladesh plays India in cricket, our team is just as caught up in the excitement.
It's this local identity that gives abe77 a real edge — we understand how user behavior shifts during Ramadan, how much excitement builds during the BPL season, and what promotions feel right at Eid. These nuances are what set us apart from international competitors.
Abe77 invests significantly in its technology infrastructure every year. Server uptime, loading speed, live odds update latency — we hold ourselves to international standards across all of it. The platform is optimized to run fast even on low bandwidth, keeping Bangladesh's internet conditions in mind.
Mobile users are a top priority, because most people in Bangladesh access the internet on a smartphone. abe77's website adapts beautifully to any screen size and delivers an app-like experience.
Abe77 believes betting is a form of entertainment, not addiction. That's why responsible betting isn't just a policy for us — it's part of our culture.
We know that betting can become a problem for some people. That's why abe77's responsible gambling section always has support information available. The well-being of our users matters more to us than profit.
Abe77 has no intention of stopping here. In the coming years, we plan to expand coverage of local events — especially homegrown tournaments like the Bangladesh Premier League, National Kabaddi League, and SAFF Championship. Work is also underway to roll out a more advanced mobile app and new payment options.
Our goal isn't just to grow a business — it's to give Bangladesh's sports community a trustworthy digital platform where people can stay connected to the games they love, without worry.
Key Milestones
Abe77 started with a small team, initially offering betting on cricket and football only. Integrating Bangladeshi payment methods was the biggest challenge we faced early on.
Real-time odds updates and in-play betting features went live, driving rapid user growth. bKash integration was also completed.
Kabaddi betting was introduced to honor local sport. That same year, an eSports section was launched with the younger generation in mind.
Registered users crossed 100,000. Nagad and Rocket payments were integrated. The customer support team was upgraded to 24/7 coverage.
A brand-new mobile-first design was launched, along with parlay betting, ball-by-ball cricket betting, and an enhanced statistics section.
Abe77 is now one of Bangladesh's most trusted Sports Betting platforms. New features and expanded local event coverage are already in the pipeline.
The principles that guide abe77
Keeping every promise is second nature to us. The trust of our users is our greatest reward.
Every user is treated equally. Full transparency — from odds to payouts.
There are no compromises on data security or financial safety. The highest standards are always upheld.
We stay proactive and support our users to make sure betting never becomes a problem.
We constantly strive to improve our technology and user experience. Standing still isn't in our nature.
We're more than a platform — we're a community. Every user is treated with genuine respect.
The people driving abe77 forward every day
Over 10 years of experience in fintech and gaming. A firm believer in Bangladesh's digital revolution and the original visionary behind abe77.
A Computer Science graduate from BUET and the lead architect behind our live betting engine and payment gateway integrations.
Puts user experience above everything else. The clean, intuitive interface abe77 is known for is largely down to their work.
Oversees a support team of 50+ members. Resolving user issues quickly is their top priority.
Over 500,000 Bangladeshis have already chosen abe77. Join them today — registration is free and only takes a few minutes.